Digital marketing best practices for SMEs to improve growth
One of the keynote speakers at this year’s Business Show was Raja Saggi who leads Customer Acquisitions and B2B Marketing for Google in the UK and Ireland. Raja spoke about digital marketing best practices offering practical tips for SMEs to improve growth and overcome retention challenges. Here’s some of the key insights from his talk. […]
Why social media is important for small businesses
With 2.8 billion social media users*, we take a closer look at a successful business that has utilised social media to gain a loyal following and consider why it is so important for small businesses to get social. Marketing Week recently interviewed entrepreneur Ella Mills about the role that marketing has played in the success of her business. […]
How important is the customer user experience to sales?
Recent research has revealed that 50% of consumers are happy to buy products from a brand they’ve never heard of before if they don’t have a good customer experience elsewhere*. So, for small businesses, the functionality of your website is vital to reap the benefits of consumers exploring alternative brands. Conducting an internal review of your current […]
Create online personas for targeted sales
Take time to understand your audience Understanding your target audience is essential to increasing your opportunities to sell and subsequently bagging that sale. From our experience, creating an online persona is vital to run a successful digital marketing campaign. According to research from Dun & Bradstreet, 57% of marketers admitted lack of target audience understanding was […]
