Tips to kick start your Instagram account

With the new year underway and plans a plenty for kick starting the year with the goal of getting your business message out there, considering a digital marketing strategy will help set you on your way. So, if you’re embarking on a social media push, we’ve got a few tips for you in our series of […]

Smart Cow reviews 2018 digital marketing trends – Part 2

Here’s our review of digital marketing trends for 2018. Let’s get personal We all want to feel loved. Browsing online has never been so personal, with e-commerce websites already picking out what me might want to buy or where we want to travel. Moving into 2018 we’ll see personalisation hit brochure websites more and more with […]

Smart Cow reviews 2018 digital marketing trends – Part 1

Here’s our review of digital marketing trends for 2018. Visual, visual, visual We’ll be getting much more visual in 2018. Video content will become even more prevalent across all channels from social media through to being hosted on websites and featured in email marketing. With 85% of customers more likely to make a purchase after watching a product video*, […]

Get clever with social media but don’t lose sight of message

If you’re not a regular follower of @KFC, then you may have missed this subtle social media marketing stunt. Well we say stunt, but it’s been a somewhat long-con until one follower questioned the real meaning of its random number of followers. @KFC only follows 11 accounts. While large companies are renowned for only following […]