Digital marketing tips for the construction sector

Digital marketing can help raise awareness about your construction business through timely and newsworthy content, social media and email marketing. Search Engine Optimisation (SEO) SEO is a collection of different ways to boost your website to be found easier on a search engine. It means creating fresh content full of key words relating to your […]

Raising brand awareness on Instagram

Instagram is a social media platform where you can share photos and videos about your business to your audience. Photos and videos are quick to convey messages, and easily understood by everyone; as the famous saying goes: ‘A picture is worth a thousand words.’ Instagram allows you to like posts, so getting your audience to […]

Targeting made easy

In a survey by Emarsys of 2,000 UK consumers, 41% of respondents said they wouldn’t purchase from a brand again if they received haphazard marketing materials, while 66% say they would ignore all future marketing if a brand sent them hit or miss offers*. With these statistics in mind, what’s key to success is targeted […]

Digital marketing tips for accountants

Here’s an overview of the various digital marketing tactics an accountancy firm needs to consider to help their business grow. Search Engine Optimisation (SEO) SEO is all about getting high up on the search engine results page. This means making relevant, up to date and unique content for your website. Ensure key words relating to your […]