The different social media platforms and how to use them

Social media is one of the many tools of digital marketing. It is a quick way to get your message out, cost-effective and an efficient way to promote your business to potential clients and consumers. You’re able to reach out to prospects at the click of a button. Social media also helps you to engage […]

Top Tricks: Email Marketing Tips for Small Businesses

Email marketing campaigns are an effective and personal way to connect with clients. Each campaign can be tailored to your business, the campaign cause and your target audience. A successful email campaign could take your company to the next level, increasing awareness, business, and profit. Here, Smart Cow reveals some inside tricks on creating an […]

Beginner’s guide to creating great marketing content

Content can come in the form of blogs, social media posts and email campaigns, in fact anything that contains information and is being directed towards the audience is content. Content forms part of your inbound marketing strategy and plays a significant role in making your business successful, so here at Smart Cow Marketing we have […]

The Social Media Success of the #Veganuary Campaign

January saw many of us signing up to the #Veganuary challenge. Statistics are showing the movement to have monumental growth with a rise from 1,500 people signing up in 2014 to 52,500 in 2018. Its popularity is changing the way we shop for food, grocery stores such as Waitrose, Aldi and Sainsbury’s are all increasing their […]