Do you know who your competition is?

With over 1.5 billion websites you need to make your business stand out from the crowd. But how can you do this if you don’t know who your competitors are and what they’re doing? What do your competitors offer? Before setting out on any marketing campaign, drawing up a list of key competitors and the […]

Try local search instead of marketing to the world

Drill down to the areas you want to target to find new clients and use that for your future marketing campaigns.
Think about your content on your website, is it specific for the location you’re targeting? Have you mentioned that you are offering a particular service for people in a specific area anywhere on your website?

How to make your marketing work – be specific

Whether you are a local business, national or gain most of your leads through referrals, you will still need an online presence as it is the automatic first stop in searching for a businesses credibility. With 97% of searches online to find a local business*, it is a matter of necessity that your business is […]

Why you don’t want everyone as your client

Too often we hear that a business is looking for anyone as a client – “Our product is so good it will suit anyone…; we can provide a one size fits all solution…” However, what you really need to ask yourself first is who does your company identify with? Once you understand this, it can […]