Where organic misses pay per click can hit
Pay Per Click (PPC) campaigns create adverts online so when your business is not being viewed in the natural results you can give it a little nudge with a paid campaign. While it can be somewhat complicated, as Google certified, we at Smart Cow can help small businesses navigate the terminology with a tailored campaign. […]
What to consider when embarking on your social media strategy
With 3.48 billion people now using social media*, if you’re not yet using it for your business, there’s a potential market out there to build into your inbound marketing strategy. Social media management Whether you’re new to social media marketing or have let your business account lapse, now is a good time to review your […]
Quality website content that improves business
To help you make the most of your online presence, here we take a look at content and how it can improve your online visibility in search. This in turn will help your business grow as more and more potential clients find you and engage with you. Looking to ramp up your website design in […]
Why website optimisation is key to business growth
Why website optimisation is key to business growth Your website in the online world is the equivalent to a business premises in the real world. What it looks like, where it is found, how up to date it is and how easy it is to navigate are all crucial factors to its success. A tailored […]
