NetWORKing it baby!

Networking is a great tool to meet, learn and collaborate. It’s about growing your business, making new contacts, winning new clients and selling your wares. We’re advocates of local networking groups (the business card is still key at such events) but it’s not just about turning up to a breakfast meeting or attending a lunchtime […]

Why websites are essential for your firm?

We may have become a little complacent in how we view websites these days, as they’ve just become part of life. However, we wanted to take a little step back just to remind you why websites are an essential part of your business and how they can generate quality leads and how Smart Cow can […]

What is an inbound marketing agency?

An inbound marketing agency is focused on lead generation to attract quality clients from qualified leads interested in your products and services. Ultimately you want this traffic to lead to sales. However, as you probably already know the sales journey is rarely a smooth one stop shop as there will be many touch points required […]

9 tips to create email campaigns that convert

With active email accounts expected to hit 5.6 billion (Source: Statista 2019 via Hubspot), email marketing offers a great inbound marketing option. Here’s our top tips for creating a successful email marketing campaign. Good quality data Make sure you have good quality data. Segment your list, clean it and don’t be upset when people unsubscribe. […]