Top tips for calls to action
Calls-to-action (CTA) help drive people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to click, then it makes the offer useless. CTAs can be used on product pages (non-landing pages), in display ads, email, social media and anywhere you can market your offer. But not all CTAs are created equal. […]
What is lead generation marketing?
A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form. As a lead, you’d hear from a business or organisation with which you’ve already opened communication from, instead of getting a random cold call from someone who purchased your contact information. The lead generation […]
Tips to create an online persona for your business
With many firms currently remote working due to the coronavirus, we thought we’d revisit how to create an online persona for your business. As you adjust to the current situation you may find you are reevaluating business strategy which includes your marketing strategy and inbound marketing campaigns. At the core of this plan should be […]
Maintain presence through social media
As we start to adjust to our new ‘normal’ working from home, having meetings via video and keeping in doors to stave off coronavirus, now is a good time to take stock of your current social channels for your business and how it fits into your overall marketing strategy and search engine results. Make the most […]
