Flexibility for change  

Inbound marketing strategy

One of the most prominent things we’ve noticed with businesses during these unprecedented times that COVID-19 has impacted on us is that we’re adaptable to change.    Local businesses evolve  We’ve touched on video conferencing as many businesses, who are able to, have adapted to working from home. But where businesses rely on footfall to physical premises, they too have evolved. We’ve been amazed and in awe of […]

Lights, camera, action! Using video for business

Camera for video

With lots of people now working from home, many of us are getting to grips with video conferencing to hold our regular update meetings. But not only that, video is a great way to spread the word of your products and services, a tactic often used in digital marketing campaigns.  Video is great for content marketing and sharing on […]

Link building for improved website optimisation

Word in dictionary illustrating keywords

One of the most important steps in an efficient search engine optimisation (SEO) campaign is link building. You can boost your presence in Google and maximise your Bing results or beyond with a marketing strategy that encompasses link building.   Online results are all about lead generation and therefore traffic to your website. Links on other websites help to drive traffic back to your website.  You may […]

Why blog?

Blog as part of content marketing strategy

We work with a wide range of clients including those within the accounting sector. Often when we meet to discuss initial marketing proposals, a blog is far from the agenda. People are under the misconception that blogging is for… ‘bloggers’. There’s this misconception that a blog is about polished lifestyles and food! In this blog we aim to set […]