Overview of the different types of Google Ads

You’ve more than likely heard of Google Adwords and you may be familiar with the term Pay Per Click (PPC) campaign. Well a Google Ad is a type of PPC campaign. However, there’s a few different types of campaigns that you can actually run from your Google Ads account. So, here’s a short summary of […]

5 questions to ask your web design company

Now is a great time to be updating your website to improve your online presence and make sure you’re ticking all the boxes for what your leads and clients are looking to find. So, we’ve compiled 5 questions on what you need to ask your web design company when you look to take that step […]

Your inbound marketing guide for accounting firms

Inbound marketing is focused on lead generation to attract quality clients from qualified leads interested in your accounting services. An inbound marketing strategy is about building brand awareness and trust through thought leadership content. Certainly, in the current COVID-19 situation it’s about sharing insightful content that will help your potential customers. Adding context to your marketing […]

Why you should work on your content marketing strategy

In the last couple of months, we’ve placed a focus on the importance of maintaining presence online during this time of uncertainty and change. The reason being is as we move into the easing of lockdown and ongoing gentle reintroduction of getting back to ‘normal’, firms that have maintained visibility from the start will have […]