Why digital marketing is key for accounting firms

Word of mouth is crucial for accounting firms when it comes to marketing and new business, or so it was. Now, as technology advances with automation of tasks and we can communicate wherever and whenever, incorporating digital marketing into your lead generation marketing strategy is key today. Relying solely on referrals won’t necessarily generate the business you need to grow your firm.   Marketing automation  A […]

What to check before you send your next email marketing campaign

An email marketing campaign can be an incredibly effective way of reaching your target audience. Whether you’ve captured data from an email newsletter sign up box on your website or because a visitor downloaded a document, by showing this engagement your email subscribers are interested to learn more about your products and services. So, a regular email marketing campaign is a great way of keeping your potential […]

Marketing for virtual business events

We’ve all had to adapt significantly during these last few months, none more so than the networking and events industry.   In the past, we’ve talked about networking events being a really powerful place for small businesses to grow. So, as we went into lockdown you could have been forgiven for having a moment of panic about how you were going to cope without those vital networking opportunities and face to face […]

Why we love social media in Croydon

Safe to say that these past three months were not in any business plan or strategy for 2020. But up and down the country what we’ve seen is how communities have come together as we help family, neighbours and our local businesses.  Croydon, like any other part of the UK, has come together to help the […]