Why use paid advertising?
As part of an inbound marketing strategy for an accounting firm once a target audience has been established and agreed for marketing purposes a content marketing strategy would be created. This would usually include activity search as Search Engine Optimisation (SEO), social media management and email marketing. Utilising the resources at your fingertips to reach potential […]
3 steps for website improvement
While you may find that you fixate on the website design initially, you must always consider the look of your site alongside the overall user experience at design and development stage. When working with a web designer take a collaborative approach, have your ideas for the website appearance, but be open to tips about website structure and navigation that will come from years of […]
Lead generation strategies for your business
The main purpose of your online lead generation strategy is to get people to visit your website. Online lead generation encompasses a wide range of tactics and digital marketing campaigns depending on platform you choose to capture leads. So, we thought we’d take a closer look at some of the tools and the strategies you can employ to help increase website traffic and increase your chance of quality leads. […]
Guide to LinkedIn for business
LinkedIn, the social media platform that allows you to build and engage your professional network, has launched a comprehensive guide to LinkedIn for businesses. With over 30 million companies on LinkedIn and 675 million users, LinkedIn offers an influential social media platform for businesses to increase brand awareness with an interested audience. If you are a business that regularly engages on LinkedIn […]
