How to generate leads with inbound marketing
Lead generation is the process of attracting and converting prospects into a person that has indicated interest in your company’s product or service. Lead generators include things like job applications, blog posts, coupons, live events, and online content. To understand a little more about lead generation we’ve outlined the key steps to follow to generate […]
Why we recommend setting up your Google My Business page
In our Smart Cow ‘Marketing Minute’ series of videos we provide a snapshot of marketing top tips for online lead generation for your business. In this video, Simon Cripps tells us why setting up or optimising your Google My Business page is one of the first things to look at when marketing your business online. […]
Content builds trust
Building trust is essential for lead generation. A huge part of building trust with potential clients is through the type of content you create and publish on your website and other digital channels. Your content marketing strategy will encompass blogs for your website and social media posts through to email campaigns and Pay Per Click (PPC) advertising. It is your chance to build brand awareness and through regular unique content, start […]
Accounting firms: Kick start your inbound marketing campaign
With so much happening online today, ensuring your accountancy firm has share of voice online is essential for new business and growth. While ensuring your existing clients are well looked after, in this current climate it’s no longer possible to simply rely on repeat business or referrals. At the centre of all your online activity […]
