How to improve onsite SEO with keywords

Keywords are essential for website optimisation and key to your onsite SEO strategy as well as Pay Per Click campaigns. But so often they seem to be veiled in mystery. In this blog we want to dispel any myths and give you a summary about what keywords are, why you should think about them and […]

Stand out on social media

The pandemic and lockdown have caused more people than ever to turn to social media platforms as a means of staying connected with loved ones, finding new ways to keep busy and to do business. With a global surge of new social media users which grew to 3.96 billion at the start of July 2020, […]

CRM data: The good, the bad and the ugly

The quality of the data that you hold plays a vital role in the success of your marketing strategy. It’s worth noting that lists used for email marketing decay between 20-30% each year so if it’s entered incorrectly into your CRM system in the first place then you’re not going to be off to a […]

Creating a Google My Business page

Our Smart Cow ‘Marketing Minute’ videos are here to provide you with quick marketing tips for successful online lead generation for your business.    In our previous video we talked about the benefit of Google My Business. Our advice is that you make sure you have set up your business on this directory before you even think about […]