Why create specific landing pages?

In this blog, we give you an overview of why you should consider creating specific landing pages when you set up a Pay Per Click (PPC) ad campaign. What is a landing page? Firstly, let’s clarify what a landing page is. A specific landing page is about helping to get you more leads. These pages […]

Part 1: Digital marketing trends 2021

At this time of year many of you will be making business plans for the year ahead. It’s time to look ahead to 2021 with hope. In our series of digital marketing trends blogs we’ll be highlighting some key areas to consider that can help your business attract leads and grow.  Digital technology and ‘agile’ […]

Set up Google My Business

If you’ve been watching our Smart Cow ‘Marketing Minute’ videos, you’ll have seen that our focus over the last few instalments have been optimising your Google My Business Page. In this video we look at the basic set up of your Google My Business page. Once your business is verified you will be able to make amends to […]

How to achieve growth with inbound marketing

This blog covers some of the steps to consider to help you achieve growth with your inbound marketing strategy. Right now, businesses are vying for attention online as we’ve all shifted focus to conducting business remotely. Our networking events and exhibitions have gone for now, and everyone is searching online for services and products. With […]