7 Website landing page tips

A landing page is a specific web page for targeted marketing campaigns in which website visitors are directed to. As content on this page is relevant to the offer that has interested the website visitor in the first place it’s an effective way of capturing leads. These pages usually contain forms where you can collate […]

Lead generation tips

Your website should be the main focus of all your digital marketing strategies. Everything you do online should lead back to your website and to the services or products you offer. This not only improves your ranking in search engine results pages, it also supports your lead generation strategy. This is vital to consider when […]

Email marketing best practice tips

As part of your ongoing marketing strategy, it’s so important to continually update your target audience with informative messages about your products and services. This helps build brand awareness, encourages prospects to engage and improves customer retention. This is where email marketing can be so effective. Email communication acts as advertising for your virtual shop […]

Why you should create an online persona

https://vimeo.com/601748698 We often talk about online personas to help you with your digital marketing strategy. An online persona is based around your target audience. This fictitious character acts as a reminder of who you are talking to when you are marketing. Therefore, it helps you define key messages that really resonate with your prospects and […]