5 tips for an inbound marketing strategy

Inbound Marketing Plan

With the acceleration of digital transformation and so much information available online, you need to stand out from the crowd.   Your website is key to your online strategy. What’s important is generating traffic and enticing leads to your website. Then, once you have web visitors it’s about finding ways to be that thought leader in your field of expertise […]

9 Tips for your next email marketing

Smart Cow Marketing Email Marketing Agency in London

Email marketing is a great inbound marketing tactic to help generate leads. Each distribution is all about increasing your open rate and click through rate. This is helped by creating engaging and relevant content to your target audience. Here, we cover some of the things for you to do in the future to help improve […]

How PPC can help business owners attract staff

PPC Pay-per-click

With job ads on the rise for some sectors by over 19% (according to Recruitment & Employment Confederation), how can a business owner boost the reach to cut through the noise and reach prospective applicants? Conducting a Pay Per Click (PPC) campaign can help businesses create a truly targeted advert to promote the job role […]

Is your marketing targeting your audience?

SEO agency

Incorporating a tailored Search Engine Optimisation (SEO) campaign into your digital marketing strategy will help your business be seen online. SEO is a number of processes that help your website be found via search engines. This is when you appear in the Search Engine Results pages and your aim is to be in the first page. Most online […]