Why do people use TikTok?

TikTok has released a new Global Authenticity Study providing insight into the app and what makes it unique from other social platforms. The TikTok research with Nielsen is as a result of a survey with over 8,000 TikTok users. This makes it a truly comprehensive report and delve into the popular social network to “understand […]

5 steps to utilise your CMS for SEO

Search engine optimisation (SEO) is a major, ongoing task for any website, and making sure your website is structured and formatted correctly to achieve the best search ranking possible is extremely important. Luckily, if your website utilises a Content Management System (CMS), you can use its built in features to make sure you are using […]

How to choose your keywords

Using keywords and phrases on your website is an important part of search engine optimisation (SEO). Keywords form part of the strategy to help your website be found in search engine results pages (SERPs). So, how do you choose what keywords are right for your business? Here, we look at a few ways you can […]

Christmas digital marketing

Starting your marketing for the Christmas period as early as possible is essential this year more than ever. With supply chain issues causing concern, many people will be starting to think about their festive plans sooner rather than later. From gift purchases through to holiday plans or party bookings (to make up for the lack […]