A pick ‘n’ mix approach to driving web traffic

Creating a website is only the first step in driving traffic to your online business. You also need to promote your site to ensure that potential customers can find it. There are a number of ways to do this, and the most effective approach will vary depending on your business and the products or services […]

5 Things to Consider When Creating Content

Creating content that resonates with your audience is essential to growing your business. However, devising a content marketing strategy that suits your needs can be daunting – especially if you’re not sure where to start. Here, we’ll outline five key factors you need to take into account when creating your content marketing strategy. So read […]

What classic novel would your business re-write?

Tuesday 6th September is National Read a Book Day. So, to celebrate the occasion, and for a little ‘pun’ (see what we did there!), we’d love to know what classic novel your business would re-write? We had a great time coming up with our own examples. At Smart Cow, as we do digital marketing here […]

Is it time for a website refresh?

At the centre of your digital world is your website, but so often we hear that websites are difficult to navigate and visitors leave all too quickly before any action is taken.   Ideally a website should be updated every 2-3 years. If not, you could be missing out on new customers and important technical updates.   […]