Getting personal: The changing landscape of LinkedIn posts

It’s no secret that LinkedIn has long been the go-to platform for professionals looking to network and expand their careers. But lately, this social media giant has been undergoing a transformation of sorts. With more and more members sharing personal stories and thoughts, LinkedIn is no longer just the place to post your CV and […]

Exploring the benefits of PPC for generating leads and increasing sales

As a business owner, you’re constantly looking for ways to increase your visibility and reach new customers. One effective marketing strategy you can use to accomplish this goal is Pay-Per-Click (PPC) advertising. With a PPC campaign, you pay each time someone clicks on one of your ads, which can help to increase your website traffic […]

Email Marketing: A great way to reach your target audience

With the digital world constantly evolving, a myriad of marketing tactics are available for small businesses to reach their target audience. While most business owners focus on the more modern digital marketing methods, it’s easy to forget about one of the oldest and most effective ways of increasing website traffic–email marketing. With an estimated 4 […]

What is SEO and how can it help your business? 

As a business owner, you want to make sure that your website and content are as discoverable as possible. This means taking advantage of search optimisation opportunities – especially when it comes to Google. SEO stands for Search Engine Optimisation and it is an increasingly important part of modern day marketing strategies. In fact, SEO […]