What is PPC?

PPC is probably a term you’re all familiar with, it’s a bit of a buzz word, but what does it actually mean and how can it help your business attract customers? PPC stands for pay per click. PPC is advertising online usually via search channels such as Google or social media platforms such as LinkedIn […]

Just like Marcus Sheridan: Boost Sales with Transparency

Here, Smart Cow owner, Simon Cripps, gives his insight into one of his favourite business development books. Watch the video below and read on. I love the saying ‘standing on the shoulders of giants’, in the way that you can take what other people have experienced and learn from their mistakes and discoveries. To that […]

How to grow your small business in a crowded market

Small business owners often wrestle with how to grow their business while staying competitive in a crowded market. To expand and scale your business, you need to have a clear understanding of your target audience, create a unique value proposition, and utilise digital marketing. Here, we discuss the key considerations that can assist small business […]

How digital marketing can help accountants grow their firm

As the business world continues to evolve, so does the way we market our services. For accountants, it’s no longer enough to rely on word-of-mouth referrals and repeat business. In today’s digital age, an effective online presence is essential to attract new clients and promote growth. But where do you start? In this article, we […]