Digital Marketing Trends for 2024

As we head into 2024, it’s time for small business owners to start planning their digital marketing strategies for the new year ahead. While 2024 will surely bring its own challenges, understanding emerging trends will help you stay proactive and make informed decisions to move your business forward.   In this article, we outline key digital […]

What is Lead Generation?

As a small business owner, generating new leads is paramount to the longevity and success of your business. However, the term “lead generation” can often be thrown around without a proper understanding of what it entails and why it matters. Here, we explain what lead generation is, why it matters to small businesses, and provide […]

6 Unique Video Marketing Ideas For Your Business

In this digital age, video marketing has become one of the most effective ways to capture your audience’s attention. High-quality video content engages customers, increases brand recognition, drives traffic, and improves conversion rates. If you are a business owner looking to up your game in the video marketing space, you need to incorporate unique and […]

Why use YouTube Shorts for marketing your business?

If you’re a business owner, you know that keeping up with marketing trends is vital for your success. With social media platforms constantly evolving, it can be tough to stay ahead of the game. Gaining popularity is YouTube Shorts. These are short-form videos that last for up to 60 seconds, making them perfect for businesses […]