An inbound marketing overview for SMEs

Inbound marketing should be at the cornerstone of any business that has an online presence. This is where you can build your reputation and authority by placing content and building links into your site. Gone are the days where having a website alone would be good enough for your business no matter how small. Search […]

Business need to knows about inbound and outbound marketing

As previously addressed in the Smart Cow blog we’ve mentioned there are two main types of online marketing. These are inbound marketing and outbound marketing. Outbound Marketing Starting first with outbound marketing this is seen as the more conventional way to market. Through the more traditional ways of paid adverts and email marketing, this reflects […]

Creating personas

We have talked before when starting an online marketing campaign about the importance of creating a buyer persona. This provides you or your marketing team with a representation of who your target audience is. This is based on either data you have acquired or through creating a fictitious character of your ideal client(s). These personas […]

How to plan an online marketing campaign

The view of most businesses is that they require an online presence which obviously we would agree is essential to any business success. Without doubt the basis of your online marketing should revolve around your website, as opposed to any of your other online channels such as Facebook or LinkedIn. As popular as these social […]