Why your website needs a site map

Website letters

Smart Cow website tips Search engine optimisation is a key success factor when you intend to create a successful and great website. It takes every option and feature of your website into consideration. In order to optimise your website perfectly, you need to take care of search engine optimisation for your website from the ground up. […]

Having unique content on your website and what happens if you don’t

Website letters

Smart Cow top tips Unique website content is a key to ranking success. The over-simplification of that statement – despite of the fact behind that statement – is responsible for a big number of wrong complaints, and abuses by some of the search engine optimisers, world’s professional web designers and online marketers. You are technically […]

Bot accessibility & how it affects search engines seeing your website

Stick men indicating link building for SEO

Smart business tips Small programs called spiders, or bots, crawl your site every day and the millions of other sites across the web. The bots, programs created by search engines like Google and Yahoo, analyse your website and send back reports with valuable data. This information is usually stored in the indexes of the search […]

Why URL name and structure is important to website success

Website letters

Smart Cow top tips There are many tactics in search engine optimisation. Some people read posts in hundreds of blogs about building optimised URL and they keep tweaking until getting it just correct. After a few months, they find that they are sitting on many layers of 301- type redirects; you didn’t make any link building […]