How to brainstorm for keywords for your online business

Brainstorming for keywords is about generating the root for different keyword ideas. You will need these keywords to assist with your online marketing campaign. Make sure you keep the content within your site real and not just stuck with keywords that you think the search engines might like, doing this is just looking for trouble. […]

How to name URLs and manage your webpages meta tags

Make sure your webpages have relevant and appropriate names. Some CMS systems provide generic numbers from the names of pages on blogs, however they also allow an override to create a more human readable name. It doesn’t only make it easier for humans to read but also helps the search engines to understand what the […]

How to set up headers on your webpage

Just as a supermarket will provide signs and directions to the products you must do the same with regards to your online content to aid the reader in the search engines. All lost in the supermarket In comparing this to a supermarket, the domain name is the equivalent to the name above the shop. Each […]

Internet marketing

Following on from last week’s blog about web marketing we have had some great feedback and several questions around the subject. The main feedback was that understanding different types of Internet marketing is all well and good however why do we really need to put a proportion of our marketing budget towards Internet marketing? The […]