Why manual links to your site are important

One of the most important big steps in an efficient search engine optimisation campaign is link building. You can boost your presence in Google and maximise your Bing results or beyond with the help of our full suite of products! Online marketing’s results are all about traffic. A business person knows that they have to spend money […]

What is the point of blogging?

Everything we do always needs to have a ‘point’ or purpose or it all gets very mundane. We all need a reason to do what we do, even if it’s simply earning a living. Here, Smart Cow Marketing’s owner, Simon, gives us some points to ponder… 1. Blogging is about communication On my own blog […]

What makes up a good keyword selection?

Choosing the right phrases and keywords for your site is an important part of the process of search engine optimisation; make your site searchers alike and making your site more visible to different search engines. Keyword technique The best technique to learn the balance between the number of people searching for a particular keyword and […]

What makes great web content?

One of the most commonly asked questions is “what makes the best website content?”. This is a nice question and it shows the perfect opportunity to instruct the roles that content will play in the success of most of sites. Here is the simple answer to the above question: There are two main types of […]