How to use email as part of your marketing strategy

With a flurry of marketing activity and communication with existing clients when lockdown started, you could be forgiven for thinking that you can start to ease up on your communication. However, now is not the time to stop your marketing. It’s so important to keep up the informative messages of support that you shared with clients and […]

The secret of a successful inbound marketing strategy

At the centre of any successful inbound marketing strategy will be a true understanding of your target audience. Knowing what your prospects challenges and needs are will help you steer communication to them. Tailored content provides your target customer with the knowledge they need to improve their business or their daily lives. So, how do […]

Are you embracing digital marketing?

Your business model will have had to evolve beyond comprehension, but evolve you have!  You’ve shown resilience, flexibility and the ability to adapt to change, swiftly.   Whilst many budgets have been slashed, marketing is a key area noted by many of you as an area that needs continued input and work on to keep your business seen, especially with an […]

What to check before you send your next email marketing campaign

An email marketing campaign can be an incredibly effective way of reaching your target audience. Whether you’ve captured data from an email newsletter sign up box on your website or because a visitor downloaded a document, by showing this engagement your email subscribers are interested to learn more about your products and services. So, a regular email marketing campaign is a great way of keeping your potential […]