4 Email marketing tactics for effective campaigns
With 3.9 billion daily email users and 59% saying marketing emails influence their purchase decisions, email marketing is a digital marketing tactic not to be dismissed. So, we thought we’d give you a snapshot of four key points to consider when embarking on an email marketing strategy to help make it truly effective. Personalise emails Analysing your insights from email marketing campaigns can really help […]
Why more businesses are turning to inbound marketing
Inbound marketing is a marketing strategy that more and more businesses are turning to for qualified leads. Here we look at why and how inbound marketing can help your business become a lead generation magnet. Inbound marketing is targeted Using inbound marketing as part of a business growth strategy ensures a much more targeted campaign which hits prospects and qualified leads at the right time. Whether that’s through your […]
Lead generation strategies for your business
The main purpose of your online lead generation strategy is to get people to visit your website. Online lead generation encompasses a wide range of tactics and digital marketing campaigns depending on platform you choose to capture leads. So, we thought we’d take a closer look at some of the tools and the strategies you can employ to help increase website traffic and increase your chance of quality leads. […]
Why investment in organic search can help in a crisis period
Increasing your online presence in organic search should be the top of any business inbound marketing strategy. If it wasn’t prior to 2020, then now more than ever it should be. As more people are relying on online search to shop, search for services and communicate, a Search Engine Optimisation (SEO) strategy is vital, especially to small businesses and […]
