Lead Generation: Lead generating forms

This is the final blog in our mini-series covering the four-key mechanics for inbound lead generation to help gather quality leads. In our previous blogs we’ve talked about creating compelling offers,  engaging calls-to-action and landing pages. Forms that convert to quality leads Your lead capture form is what your web visitor will find when they […]

Lead Generation: Landing pages

This is the third blog in our mini-series which looks at the four-key mechanics for inbound lead generation to help gather quality leads. Previously we’ve talked about creating compelling offers and engaging calls-to-action. Here we will take a closer look at landing pages that convert to leads. What are landing pages? A landing page is […]

Lead Generation: Engaging calls-to-action

Lead generation is key for marketing campaigns. This is the second blog in our mini series which looks at the four key mechanics for inbound lead generation to help gather quality leads. We’ve already discussed creating compelling offers, in this blog we look at the next step of creating engaging calls-to-action. Calls-to-action We often talk […]

Lead Generation: Creating compelling offers

Generating leads – both high in quantity and quality – is a key objective for a marketing campaign. There can be a lot of components for any lead generation campaign. Here are four key mechanics for inbound lead generation: Offers: such as books, whitepapers, free consultations, coupons and product demonstrations. Call-to-action (CTA): bold text, an […]