8 tips for PPC campaigns
With 63% of people saying that they would click on a Google Ad, Bing Ads etc. (Search Engine Land, 2019 via Hubspot), incorporating Pay Per Click advertising as part of your inbound marketing strategy could be the key to growth for your business. Give your website a boost in search: Pay Per Click (PPC) campaigns create adverts […]
8 tips on how to build an inbound marketing strategy
At the core of your digital marketing campaign is the product or service that you want to sell or promote. Your offer should not only be something that your industry wants but also offering a point of difference. Truly understanding what you core offer is will help you to develop an inbound marketing strategy that […]
8 Tips to improve marketing for accountants in London
As an accounting firm, it’s easy to rely on repeat and referral business. However, if you want to grow, you need to turn to marketing your firm. Marketing for accountants requires a bit more expertise to break through the noise and get your business noticed. There are more than 76,000 accountants in the UK. You have to […]
6 reasons why you should use inbound marketing
To know why you should use inbound marketing, firstly let’s just touch on what inbound marketing means. It’s about content marketing, social media marketing, email marketing, Pay Per Click advertising and Search Engine Optimisation (SEO). It’s the digital marketing tactics we employ to help attract prospects to our services and products. Here’s an overview of […]
