Why blog?

We work with a wide range of clients including those within the accounting sector. Often when we meet to discuss initial marketing proposals, a blog is far from the agenda. People are under the misconception that blogging is for… ‘bloggers’. There’s this misconception that a blog is about polished lifestyles and food! In this blog we aim to set […]

Top tips for calls to action

Calls-to-action (CTA) help drive people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to click, then it makes the offer useless.   CTAs can be used on product pages (non-landing pages), in display ads, email, social media and anywhere you can market your offer. But not all CTAs are created equal. […]

What is lead generation marketing?

A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form. As a lead, you’d hear from a business or organisation with which you’ve already opened communication from, instead of getting a random cold call from someone who purchased your contact information. The lead generation […]

Why websites are essential for your firm?

We may have become a little complacent in how we view websites these days, as they’ve just become part of life. However, we wanted to take a little step back just to remind you why websites are an essential part of your business and how they can generate quality leads and how Smart Cow can […]