Overview of the different types of Google Ads

You’ve more than likely heard of Google Adwords and you may be familiar with the term Pay Per Click (PPC) campaign. Well a Google Ad is a type of PPC campaign. However, there’s a few different types of campaigns that you can actually run from your Google Ads account. So, here’s a short summary of […]

Your inbound marketing guide for accounting firms

Inbound marketing is focused on lead generation to attract quality clients from qualified leads interested in your accounting services. An inbound marketing strategy is about building brand awareness and trust through thought leadership content. Certainly, in the current COVID-19 situation it’s about sharing insightful content that will help your potential customers. Adding context to your marketing […]

Why you should work on your content marketing strategy

In the last couple of months, we’ve placed a focus on the importance of maintaining presence online during this time of uncertainty and change. The reason being is as we move into the easing of lockdown and ongoing gentle reintroduction of getting back to ‘normal’, firms that have maintained visibility from the start will have […]

Navigating the modern sales process

Technology and analytics are making it possible for us as marketers to tailor messaging and identify how we strategically place ads, who to target and in a timely manner. But it’s not the marketing and business development teams that are leading the charge. No, the tables have turned.   Consumers are extremely savvy. Everything for the buyer is now at a […]