What is lead generation marketing?

A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form. As a lead, you’d hear from a business or organisation with which you’ve already opened communication from, instead of getting a random cold call from someone who purchased your contact information. The lead generation […]

What is an inbound marketing agency?

An inbound marketing agency is focused on lead generation to attract quality clients from qualified leads interested in your products and services. Ultimately you want this traffic to lead to sales. However, as you probably already know the sales journey is rarely a smooth one stop shop as there will be many touch points required […]

9 tips to create email campaigns that convert

With active email accounts expected to hit 5.6 billion (Source: Statista 2019 via Hubspot), email marketing offers a great inbound marketing option. Here’s our top tips for creating a successful email marketing campaign. Good quality data Make sure you have good quality data. Segment your list, clean it and don’t be upset when people unsubscribe. […]

It’s not just about social media

We have a lot of clients getting in touch with us asking for help with promoting a product or service via social media. Quite often this is asked without any knowledge of any other marketing options that may be more relevant.   It’s no wonder that clients and prospects contact us asking about doing something […]