Why you don’t want everyone as your client

Too often we hear that a business is looking for anyone as a client – “Our product is so good it will suit anyone…; we can provide a one size fits all solution…” However, what you really need to ask yourself first is who does your company identify with? Once you understand this, it can […]

Beginner’s guide to creating great marketing content

Content can come in the form of blogs, social media posts and email campaigns, in fact anything that contains information and is being directed towards the audience is content. Content forms part of your inbound marketing strategy and plays a significant role in making your business successful, so here at Smart Cow Marketing we have […]

Digital marketing trends 2019

With the new year fast approaching, here’s a round up of some of the top trends for digital marketing in 2019. Video As was the case in 2018, the year ahead will still see video content used prolifically for digital marketing. With the growth of Facebook and Instagram live and story functions, videos are the […]

Targeting made easy

In a survey by Emarsys of 2,000 UK consumers, 41% of respondents said they wouldn’t purchase from a brand again if they received haphazard marketing materials, while 66% say they would ignore all future marketing if a brand sent them hit or miss offers*. With these statistics in mind, what’s key to success is targeted […]