Content builds trust
Building trust is essential for lead generation. A huge part of building trust with potential clients is through the type of content you create and publish on your website and other digital channels. Your content marketing strategy will encompass blogs for your website and social media posts through to email campaigns and Pay Per Click (PPC) advertising. It is your chance to build brand awareness and through regular unique content, start […]
Boost your SEO
Search Engine Optimisation (SEO) is a long-term strategy but if you can get into the routine of doing a few simple tasks whenever you upload content to your website then this will support your ongoing SEO strategy well into the future. Here’s our four tips. Internal links As with signage in a shop, your website layout needs to be easy to navigate. This is not just […]
How to use email as part of your marketing strategy
With a flurry of marketing activity and communication with existing clients when lockdown started, you could be forgiven for thinking that you can start to ease up on your communication. However, now is not the time to stop your marketing. It’s so important to keep up the informative messages of support that you shared with clients and […]
‘Eat out to help out’ marketing tips for Croydon establishments
From 3 August, the government’s Eat Out To help Out scheme will get underway. Restaurants, bars, pubs cafes – an establishment that provides an eat on site offer for diners – will be able to sign up to take part in the scheme. It means that on a Monday, Tuesday or Wednesday up until 31 […]
