AI is it a help or is it a hindrance to marketing?

In an ever-evolving digital landscape, Artificial Intelligence (AI) is shaping the future of marketing, with unparalleled efficiency and limitless innovation. However, the advent of AI-generated content tools presents the necessity of a major balancing act – the allure of AI with the need of maintaining an authentic brand voice to capture your target audience’s attention. […]

Digital Marketing Trends for 2024

As we head into 2024, it’s time for small business owners to start planning their digital marketing strategies for the new year ahead. While 2024 will surely bring its own challenges, understanding emerging trends will help you stay proactive and make informed decisions to move your business forward.   In this article, we outline key digital […]

Unlocking the Benefits of AI for Small Businesses

As a small business owner, you know that the digital landscape is constantly evolving, and it can be challenging to keep up. However, one technology that you should not overlook is the current rapid rise in artificial intelligence. At Smart Cow Marketing, we recognise the potential of AI to be able to help us create […]