Wimbledon 2019 is well underway and it is clear its marketing team have been working very hard to create a moving, powerful, and nostalgic Ad campaign, beginning with the trailer: ‘The Story Continues’ and sparking the use of #JoinTheStory. To an inbound marketing agency like us, Wimbledon’s digital marketing campaign really is amazing.
The release of the Wimbledon 2019 trailer demonstrates how sport and society are entwined. The advert shows iconic moments from Wimbledon over the years, overlapped with the biggest global news stories which have occurred over the past century.
#JoinTheStory encourages fans to become a part of the Wimbledon story, as well as being there for major societal changes such as the first female aviator to fly across the Atlantic in 1928 was paired with Fred Perry’s first Wimbledon win six years later in 1934. Or the first summit of Everest in 1953, and a few years later – the first black woman won Wimbledon; Althea Gibson in 1957. As well as covering huge steps in technological, engineering, and medical advancements while icons like the Williams sisters, and Federer took to the court.
Key take aways to learn for your business
Every campaign you create for your business should be engaging, with the incentive to head straight to your company’s website. The Wimbledon campaign has connected with its audience through nostalgia and optimism for the future; highlighting all that has been achieved in previous years and leaving us the idea of what could still be achieved if we #JoinTheStory.
The desire to be included in ‘The Story’ is what may inspire people; watch and share photos of tennis online, use the hashtag on social media, go to matches or purchase merchandise from the online Wimbledon shop.
For SME’s, it’s about creating engaging campaigns with your customers which bring people back to your website with the potential for them to invest in your business’ service or product. Here are some key tips and tricks to take away from the Wimbledon campaign:
- Use hashtags!
- Make sure your campaign is relevant to your target audience
- Research what your audience is interested in, as well as what competitors are doing in order to produce a great campaign
- Investigate what social media platforms are best for your business. But whatever channels you use, remember to be visual and include images and videos. Many businesses tend to forget about YouTube or creating videos in general. The Wimbledon 2019 campaign reminds us how effective videos can be
- Ensure you add a ‘Call to Action’ on every post or blog you upload, this encourages people to go to your website, get in contact with you, and take action
- Engage with your audience; reply and like other people’s relevant and positive comments left on your social media channels
We can help create bespoke digital marketing campaigns which engage with customers and give your business the boost it needs. Call us on 020 3137 1826 or drop us an email at saymoo@smart-cow.com.
